Shopping Cart Software: Boost Your Search Engine Rankings and Traffic with Proper Optimisation

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By: DanPartridge

Make your shopping cart software work by making them friendlier to search engines.

A shopping cart software can do a lot of things for your business: inventory and shipping tracking, pricing, template design, and even image hosting. But do you know that it can also help you in your online marketing efforts as well?

You simply need to optimise them to really make them work out. If you have no idea how, you can refer to some of the techniques below:

1. Get rid of duplicate content. A lot of business owners may think that duplicate contents only happen when you submit an article that’s already published. What they don’t know is that it could also happen to your shopping cart software. But how?

A product page is normally composed of different categories, which you need to do so to make it a lot easier for your customers to search and browse. Whilst in the process of classifying your items, you may accidentally or deliberately place one or a number of them to the same categories. This constitutes a duplicate content.

What happens when you have duplicate content? First you can get penalised by search engines, especially Google, which are so sensitive when it comes to these cases. There’s also the link inequality, which happens when a competitor outranks you in the process.

2. Make use of targeted keywords. You can also optimise the shopping cart program by peppering keywords in your product descriptions, header, and in other parts of the application. However, keep in mind that what you’re really after are the targeted key phrases and words. This means that they have good amount of traffic, really describes the nature of the product or the business, and can high rank in search engines. For your shopping cart software, you can utilise several keyword suggestion tools, if you can’t come up with any.

If there’s one thing that you should be careful about, it’s keyword stuffing. Make sure that you just have enough. Normally, keyword density between 2 and 8% is considered ideal, even for a shopping a shopping cart software.

3. Always update your contents. One of your goals is to get indexed by search engines. To achieve that, your shopping cart should be constantly visited by search engine spiders. You can improve your spiderability if you can always add more contents to your shopping cart. You may perhaps add more descriptions, images with their corresponding captions, and even new articles on your on-site publication.

4. Add an alternative text link for your images. Though shopping carts can display loads of images on your website, unfortunately, search engine spiders won’t be able to read them. This is because they have been programmed to index texts alone. Hence, to increase your chances of having your images indexed, use alternative texts.

If you’re clever enough, you can do the optimisation of the shopping cart on your own and just by using the HTML editor. Nevertheless, don’t be afraid to ask help from professionals. You better spend now and have someone do it right for you.